Think of it this way, you prime one car in light grey and one in dark grey. Spray yellow over the top. You get one yellow that more attune to lemon, and one that leans butterscotch, correct? No different here. “Spotify is always looking to bring fun experiences enhanced by music, to consumers,” Spotify’s head of marketing for India, Neha Ahuja, added. “The AR lens will enable our users to share a few of our playlists curated for Diwali, with their loved ones. As a brand, we are always looking to do new things that keep us connected to Gen Z and the millennials, and this activation at the Gateway of India is especially cool because this is a first for any brand in the country.”.
I slammed on my brakes to avoid them, but it seemed sketchy as hell. We pulled up to our hotel and half the windows were boarded up. The lobby smelled like piss and the people hanging out on the street looked like they were on heroin. Life under COVID 19 restrictions means many of us are having to deal with the intense boredom of life being on pause. (Shutterstock)We begin 2021 still in the midst of a pandemic: still social distancing, still self isolating, still wearing masks, still feeling as if life is on pause. These restrictions, as necessary as they are, mean that most of us are living in a limited environment with limited activities to occupy ourselves, to satisfy our need for meaningful experiences.The repeated denial of even the possibility of such experiences results in profound moments of boredom directly related to the pandemic: COVID boredom.After almost a year of pandemic restrictions, many of the social and cultural distractions meant to occupy and entertain us are proving inadequate.
This is not the first time this marketing hook has been thrown at us, and it will not be the last. I wouldn’t blame the PR guys alone; we journalists are equally to blame in this regard. It’s something to do with us Indians whether it is films or politics or ‘Indian culture’, why are we so enamoured, so ruled, by The Family? What is this national obsession with wanting to see parents and children, husbands and wives, siblings and assorted family members together on screen?.
These canvas low top lace ups are great for summer weekends; throw on a pair of chinos topped off with a neutral colored polo or casual cotton short sleeve button up in a fun print (think tropical or madras) and please, leave the shirt untucked it’s the weekend, after all. Ditch the boat shoes; these are way more comfortable, especially if you’re going sockless, and with their leather accents are still sharp enough for a day at the beach, a barbeque at your boss’s place, or a garden party with friends. And there’s a reason skaters love Vans: They’re well made and far more durable than the ubiquitous cheap knock offs..